Logo

Our brand identity embodies our company’s confidence and innovative spirit. The logo is comprised of two components, the word mark and the icon. We want it to be instantly recognisable, so consistency is important – please don’t edit, change, distort, recolour or reconfigure it.

Download ZIP package (RGB + CMYK)

Primary logo

The primary logo is the main logo. Our default logo is dark green. You can use the white version on dark backgrounds so it's easy to see.

Dark Green

White

Secondary

When space is limited or you want a more informal look, use the secondary logo.

Dark Green

White

Icon

If you don't have enough room to use the primary or secondary logo with the correct amount of safe space, you should use the icon instead. The icon can be used on social media and as a favicon.

Icon

Black & White

You should only use the black version on layouts that are black and white only.

Logo in black

Clearspace and scale

The Nordic Harvest logo always needs safe space that is free of imagery and text surrounding it. The space equals the height (H) of the icon.

misuse

The examples shown here illustrate incorrect use of the logo.

Placement

If you’re creating a composition, please put the logo in one of the four corner areas, or centre it on the top or bottom of the page.

Every bite better logo

Every Bite Better is the campaign payoff for Nordic Harvest produce.

The Every Bite Better payoff logo

Badges

Badges for appraisals, to use on products and marketing material.

Version A - plain white or green texts

Typography

Eveleth is our bold header typeface. Freigeist is our organic subheader and DM Sans is the font we use for body text.

Header font

Eveleth is our header font and is used for big and bold headers and statements that needs emphasis.

The quick brown fox jumped over the lazy dog

Eveleth

Subheader

Freigeist is our subheader font and is used for subheaders, longer headers and is used to add emphasis to paragraphs.

The quick brown fox jumps over a lazy dog is the most famous pangram in English, that is the most short sentence in which all the 26 letters of the alphabet are used.

Freigeist

Body font

DM Sans is our body font.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

DM Sans

Colour

Preliminary colour palette. Subject to change during the development of first website and graphical production.

Primary brand colours

The primary colour of Nordic Harvest is dark green supplied with a mint version.

01 Dark Green

CMYK:

90 37 63 37

RGB:

0 90 80

HEX:

#005a50

02 Mint Green

CMYK:

25 1 20 0

RGB:

192 224 209

HEX:

#c0e0d1

Secondary brand colours

03 Green

CMYK:

81 15 65 2

RGB:

HEX:

#009673

04 Light green

CMYK:

RGB:

HEX:

#bdeba5

05 Blue

CMYK:

95 87 0 0

RGB:

HEX:

#3157b4

06 Light Blue

CMYK:

RGB:

HEX:

#c8e1ff

07 Yellow

CMYK:

RGB:

HEX:

#fff055

08 Light Yellow

CMYK:

RGB:

HEX:

#fffdaf

09 Pink

CMYK:

17 87 0 0

RGB:

HEX:

#d73397

10 Light Pink

CMYK:

RGB:

HEX:

#f0d1f6

11 Purple

CMYK:

RGB:

HEX:

#5751b0

13 Orange

CMYK:

0 40 85 0

RGB:

HEX:

#ff8c46

14 Light Orange

CMYK:

RGB:

HEX:

#ffe3c0

15 Red

CMYK:

0 92 68 0

RGB:

HEX:

#e62d50

16 Light Red

CMYK:

RGB:

HEX:

#ffd5e0

Visualisations

Optical kerning, refined weight, and defined clear space, as well as well delineated placement in relation to other content all help to make it as instantly recognizable as possible at all sizes and in all contexts.